Twingo
Event Management & Networking Website
01
Project Overview
Brief
Pet-Care is a SaaS for a startup that connects vets(pet doctors) with clients. There were 5 user(employee) types (Receptionist, Super admin, Vet, Lab manager, Stockist) in the platform.
Problem
Pickup the project from middle again & speed up the work as deadline was trimmed into 1.5 weeks.
Another big challenge was to link all the user stories & make sure everything is connected & error free
My Role
Make Research Plan + Desk Research
Designing Component sets & Prototype
Make sure every screen is Mobile friendly
Creating Visuals (Mid & High-fidelity Wireframes)
Ensure simplicity & consistency of user flow
Team Members
Dhruv
Sakshi
Project Manager - Prabhav
Deliverables
Low-fidelity Wireframes , Design System , High-fidelity Wireframes
Tools
Networking at online events
Project Background
Networking is Hard
Networking is hard. You know it, I know it, and all people on LinkedIn know it. People feel awkward just casually walking up to strangers and striking up a conversation with them, or DMing them on social media.
It’s hard to break the ice, and even when you do it, it’s hard to maintain a conversation.
What is the Best Solution
Covid-19 pandemic has influenced us more than we can imagine. Most of us want to continue to work remotely and keep our work relationships online.
So what happens to networking at online events? How can we expand our professional network?
Key Problem Statement
"Networking is a key ingredient for professional progress. But many people avoid it because it can be awkward to talk to the strangers, online or in real life. This is a problem as it can prevent full professional growth."
Studying Competitors
Market Research
Networking is Hard
Networking is hard. You know it, I know it, and all people on LinkedIn know it. People feel awkward just casually walking up to strangers and striking up a conversation with them, or DMing them on social media.
It’s hard to break the ice, and even when you do it, it’s hard to maintain a conversation.
List of Questions
The questions that people have answered regarding networking :
❓ What is the most difficult thing about networking?
❓ Why is networking hard?
❓ How do you feel about networking?
❓ What was your experience about professional networking?
Synthesize and Analyze
I gathered all the data together to organize and analyze.
I created an affinity map to organize my findings and map out the frequent patterns that resulted in defining the main user pain points.
Main user pain points
Users want answers to 3 important questions :
🎯 Are the right people that I want to network with there?
🎯 How do I start a conversation? What should I talk about?
🎯 How do I maintain the relationship with people I met after the event?
User Journey
Studying Competitors
Market Research
Analysis of the market
I conducted a SWOT analysis of competitors to see the solutions in the market and analyze them. I analyzed 3 direct (Eventbrite, Meetup, Kommunity) and 2 indirect (Hopin, Bumble Bizz) competitors.
Analysis of the market
Top 3 things that I’ve learned:The “Sign up process” is the key factor to decide how to design the whole platformThe “Event suggestion system” of each platform is based on the sign up process approach.Having a “Consistent UI” can become a key advantage. Most platforms don’t have it.Here is the link to the SWOT analysis.
What is the Core Problem?
POV Statement
"As an employee, I want to be able to network with others easily so that I can progress professionally."
Design Solution
Market Research
Networking is Hard
Between the main pain points that I found out during the user research, I had to choose one of them for building an MVP.
The first problem seemed to be a good fit to the market opportunity that I found. That was when I came up with the problem statement.
Based on the results of the competitive assessment, I realized that the most important feature that determines the main approach of the platform is the “Sign up process”.
I figured that if I wanted to define the core value of the product for building an MVP, I should work on redesigning the sign up process.
Ideation (HMW)
I ideated different solutions for this problem using these “How might we..?” questions:
HMW help employees find the right people to network with?
HMW help employees know their plan for networking before an event?
HMW help employees network more intentionally?
HMW help employees strike a conversation easier?
HMW connect people for networking?
HMW introduce the right people for networking to each other?
List of Questions
I brainstormed the potential solutions and came up with the TwinUp process.
This process comprises of 6 questions to help users find the right people to network with at online events.
Low Fidelity
How it Works
User Flow
Final Design Solution
Wireframes
Style Guide
Event Suggestion System
Based on the results of the TwinUp process, users can choose the events based on main factors that is shown on the event card:
Number of twins
Event title
Price
None of the competitors have considered price to be a factor in the decision making process of the users. They also offer different suggestion systems like the organizer’s name, the number of attendees, etc.
Home Page
Event Suggestion System
Home Page
Event Suggestion System
Home Page
Event Suggestion System
Impact & Final Thoughts
Testing & Forewords
Measuring the success of the solution
Since this is a personal project, there is no way to measure success except for testing with people to see what they think about it. Which I did with 5 users and they were interested.
But if this product was built for real, this is how I would measure the success of the TwinUp process:
User engagement metrics like:
Conversion rate
New vs. returning visitors
Unique visitors
Usability metrics like:
Task success rate
Time on task
Task level satisfaction
Takeaways
During the whole project, I tried to put the users front and center, but I also tried to keep the business goals in mind.
Since we can’t solve all the user’s problems, my goal was to find one simple solution to one of the core problems of the users.
Choosing the concept of visual design was a big challenge during the design process. I explored various styles but at the end, I thought that simple and modern would be the safest bet.
If I had to do this project all over again, I would go to an networking event and talk to people face to face to get a better understanding of the problem, and I would test the product with them.