UX Research | UX/UI Design

Concept Project

3 Weeks

2022

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Reducing losses caused to online business by the goods returned

Know your

product better

with Tryon

01

Project Overview

About

Tryon is a AR (Augmented Reality) based app which lets its user to view online goods in their own environment. It aims to reduce the losses caused by returns of online goods & help online shoppers to interact with products similar to market shops

The Problem

Online Stores faces so much financial loss which are caused by returns made by customers. This is most common problem with almost every ecom stores.

Deliverables

User Research , Persona , Info Architecture , User flow, Logo Design ,Testing ,Wireframe , Prototype

Tools

Stage

Insights

Desk Research

To conduct better secondary & primary research, I prepared a research plan some hypothesis statements -

“Online businesses with lenient return policies tend to suffer greater losses due to an increased number of returns.”

DISCOVER

  1. The cost of processing returns, including shipping, restocking, and quality inspection, significantly contributes to the overall losses experienced by online businesses.

  2. The frequency of returns in online businesses directly correlates with the number of losses incurred, resulting in decreased profitability.

  3. Online businesses that provide detailed product descriptions, images, and customer reviews experience lower losses caused by returns, as customers have a clearer understanding of what they are purchasing.

  4. Online businesses that offer incentives or discounts for customers who keep their purchased items experience lower losses caused by returns.

“27% of consumers returned goods they ordered online”

Activity

“VR increases customer engagement & conversion rate”

“Upgrading to AR is much cheaper than conventional photo /videos.”

Competitive Analysis

Strengths-

AR is accurate & seems real.

Updated shoes catalog with AR try on

Strengths-

Large furniture catalog

Interactive onboarding

Scan to find feature

Weakness-

Only shoes can be viewed in AR



Weakness-

Not all items are viewable with AR

Limited to IKEA products



Strengths-

Wide variety of products/ brands

360 degree view of product

Suggests related items

Strengths-

Large furniture catalog

clear label of what can be viewed in AR

Can view multiple items at once

Weakness-

A Limited section for AR

Can only view loreal products in AR

Images vary by brand/ product



Weakness-

A Limited selection for AR

Only limited to furniture



Activity

User Survey

Activity

Yes

May be

Don’t know about

28.6%

32.1%

39.2%

AR is easy to Use

Snapchat


Google lens

lenskart

9%

16.8%

74.2%

Which of the following app do you know/ use?

0

2

<2

39.09%

34.56%

26.39%

Products you bought online & returned(approx.)

Yes

18-30

No

30-40

86.4%

86.4%

13.6%

13.6%

Do you Shop Online

Age

Insights

User Journey

Activity

Stage

Activity

Affinity Mapping

DEFINE

After having the research data , i used affinity mapping to filter user pains & needs from heavy text data.

Why get confused while shopping online

Why People Return

What they Do when feel stress

People use AR for

Activity

User Persona

Pain points

Confusion in decision making while shopping clothes

Product images dont show how will it look on me

There is no way to try clothes before buying

Often have to return item she ordered

Goals

To shop clothes & accessories in a interactive way

To get more detailed information about product as we get in market shops

emotion

Confused

Tired

Background

Shruti is a system engineer & digital creator. She often shops clothes online. & it has occured with her many time that she feel confused about how will a clothe look on her, should she buy it or not.

“I always prefer to shop online specially for clothes . I often gets lost in choosing this or that item.”

Shruti

28

Unmarried

Stage

Activity

Activity

Ideation

How Might We

Information Architecture

“How Might We help shruti make right shopping decision easily ”

“How might we minimize returns in online shopping ”

“How Might We help shruti to experience a new & interactive shopping experience”

Information Architecture

Activity

Stage

Design

Mid Fidelity Wireframes

Design System

Typography

Chivo

Spline Sans

22,20,18 px

18,16,12 px

/headings

/subtitle

Aa

Aa

Color Palette

Black

Icons

Black

#272727

White

#FFFFFF

Primary/600

#ED5120

#FFD9CD

Primary/400

Grey/400

#D9D9D9

Grey/600

#A8A8A8

Impact

4/6

Users had more clear idea of the product they are willing to buy with more info

5/6

4/5 users were able to access AR feature easily.

6/8

Products from variety of E- Commerce stores allowed users to shop without restrictions.

AR View

Exact Dimensions of products

View goods on yourself/in your house virtually & have an idea of how will it look , before buying

Tryon shows exact measurements of a product. So no more confusions while making decision

Final Design Solution

Prototype

Project Plan

Research

Week 1

Week 2

Week 3

Final Design & Prototype

Defining User Personas

Ideation

Sketching & Mid fidelity wireframes

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